Dispel the darkness

Note: This project was done in 2020, over a time of 3 months as an initiative for the design studio.

Problem statement: 

What exactly are the blockers for a design-led engineering team to build the desired experience.

Process:

• A team of 4 designers was involved in the research

• We invested two hours per week for three months on research (Discover)

• I was a moderator for the interviews from different teams i.e., development, quality assurance, product managers and leads

• We collated all the research work to identify the problem areas, using thematic analysis approach

• I took the opportunity to represented all the research data with problem areas in a Giga map

Outcome:

• The designers shared improvement in four area of study, while the other stakeholders defined seven area of improvement of designers

• The opportunitiy areas had overlaping areas which became the root cause of the Gap.